Friday, July 19, 2013

Three Social Media Tips for Loan Officers

While the mortgage rate roller coaster is still causing major ups and downs, we can always rely on one constant, THE INTERNET! My Rate Mailer provides loan officers with the best online mortgage marketing mailer, allowing your clients to always be informed, no matter what the change in rates may be. You are also able to post your mailer up on ANY SOCIAL MEDIA site, to spark interest and attract new clients. Here are a few tips to keep your client base engaged while the roller coaster keeps coasting!

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With Facebook membership over 500 million strong and Twitter approaching 200 million users, it is evident that the future of the Internet is geared towards its “social” aspect. However, the serious potential offered by these platforms can lead to substantial learning curves. The sooner you become acquainted, the sooner you can begin employing it to your advantage.


When it comes to social media, consistency is king. Align organizational strategies and messages across all channels. Link your Twitter and Facebook pages, but above all, keep it constant! This will aid you in establishing a brand identity and, in turn, building brand equity – known as the “Holy Grail” to marketing specialists.


Using Social Media accounts is a great way to connect with your client base, however sending out a weekly newsletter or mailer may help to set you apart from the herd. When providing consistent and effective communication directly to your buyers inbox, your clients will see you in a different light. These days everyone is using their Facebook and/or Twitter pages to communicate general information, however a personalized mailer with specific information sent directly to your client will make you their go-to lender!


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