Tuesday, April 16, 2013

Sending Your Mailer at The Right Time

My Rate Mailer provides you with a personalized template to send out your rates to all of your clients on a as frequent a basis as you would like. However, when exactly is the best time to send out your emails? Below you will find information collect by GetResponse informing you of the best time to send out your rates during the day.


GetResponse analyzed more than 21 million emails sent by its clients during the first quarter of 2012. Among the findings:

  • 23.63 percent of all emails are opened within the first hour; that number drops off precipitously as the hours tick by
  • Most emails are sent from 6 a.m. to noon; the least amount occur from midnight to 6 a.m.;
  • The hours that see the most click-thrus are 8 a.m. and 9 a.m., and 3 p.m. and 8 p.m.
  • The hours that see the most opens are 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m.
  • "The best time to send emails is when customers are reviewing their inboxes, for maximum open and click rates choose morning and early afternoon."

What does that mean for Loan Officers? My Rate Mailer helps Loan Officers process their online mortgage marketing needs effectively and efficiently. If the majority of emails need to be out between the hours of 8am-9am and/or 3pm-4pm, My Rate Mailer makes it easy for you to plug in your rates and send out to your clients. Whether it be first thing in the morning or right after your lunch break, My Rate Mailer is there to help you get the most out of your mortgage marketing efforts!

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