Tuesday, April 2, 2013

5 Ways to be Social Media-Savvy in Mortgage Marketing

You have probably heard about all the benefits of using social media in your mortgage marketing strategy. However, you probably are concerned with the amount of time it takes to devote to managing the countless social media platforms available for businesses today. My Rate Mailer helps lessen the burden of having to continuously market yourself with fast, easy, and personalized rate sheets.

The good news is that it’s a lot easier than you think!

Here are 5 simple ways you can appear to be social media-savvy in your mortgage marketing:

Post at least twice a week.

There is a fine line in social media between posting too often and not posting often enough. Posting at least twice a week (preferably spread out during the week) will keep your pages fresh, and your followers engaged.

Make relevant, informative posts.

As a Loan Officer, you know your business like the back of your hand. Potential customers probably don’t. Creating posts that showcase your personal expertise will go a long way with people looking for more information. While it is good to show some personality in your social media profiles and differentiate yourself from every other Loan Officer out there, you also don’t want to alienate potential customers by filling up their social media news feeds with irrelevant information.

Automation can be your best friend.

Set aside 1 or 2 hours at the beginning of each week to schedule out updates across all of your social media profiles. There a lot of great tools out there to help you do this including TweetDeck, HootSuite, and more. My Rate Mailer allows you to send out your ever changing rates at the click of a button, so you never miss a day and you never waste time.

Make sure to be responsive.

Nothing will kill your social media credibility quicker than an unanswered question or comment from your followers. When someone asks you a question or comments on your posts, be sure to engage with them in a timely manner. This will go a long way in showing them that you really are a human being on the other end and will make them more likely to engage in the future. My Rate Mailer is a great way to help engage your audience, keeping them in the loop and informed about the market.

Think local.

If your business specializes in offering mortgage services in a specific geographic location, make sure to provide relevant local content for that target market. Consider posting information about mortgage related stories in your area, or upcoming events that locals can actually attend. Acting as a local news source in your area will help keep people coming back for more.

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